Global Trends

To unlock strategic growth at retail, Potatoes USA launches first-ever fresh potato regional sales reports

July 24, 2025

Potatoes USA has released regional retail sales reports focusing on fresh potato performance across eight U.S. markets. These insights aim to assist grocery retailers in enhancing assortment, promotion, and merchandising strategies. The data reveals distinct consumer preferences and sales trends, such as California’s demand for larger pack sizes and varied region-specific growth patterns like increased russet sales in the Northeast. Full reports are available for retailers seeking tailored strategies.

EU potato market 2025 on collision course: Looming overproduction and pressure on French fries export

July 23, 2025

The European potato market is experiencing increased pressure due to a significant rise in processing potato acreage, growing by 7.5% to over 600,000 hectares, according to a DCA Market Intelligence report. Despite a potential record harvest, stagnating fries exports and competition from low-cost countries like India and China pose challenges. High production costs, alongside risks from overproduction without contracts, threaten farmers and processors.

North America’s frozen potato market poised for steady growth through 2035

July 22, 2025

The North American frozen potato market, according to a report by IndexBox, is set for steady growth, forecasting a 1.5% CAGR in volume, reaching 3.8 million tons by 2035, and a 1.7% annual value increase to $5.5 billion. While consumption slightly dipped in 2024, demand remains strong, especially in the U.S., which dominates the market. Increased production, imports, and a robust export environment further bolster the optimistic long-term outlook for the sector.

Potatoes continue to win hearts: 2025 U.S. consumer attitudes study confirms potatoes are America’s favorite vegetable

July 21, 2025

The 2025 Consumer Attitudes and Usage Study by Potatoes USA reaffirms America’s enduring love for potatoes. With 81% of respondents eating potatoes weekly, and fries ranking as the top restaurant side, consumer enthusiasm remains strong. Health perceptions are improving, and barriers to consumption are declining. Potatoes are viewed as versatile, satisfying, and energizing—firmly securing their place as the nation’s favorite vegetable.

From lasers to chatbots: How AI is revolutionizing weed control on the farm

July 21, 2025

This Business Insider article explores the role of AI in agriculture, focusing on technologies like Carbon Robotics’ LaserWeeder G2, which identifies and eliminates weeds without harming crops. The founder, Paul Mikesell, emphasizes the significance of neural networks in precision agriculture. As farmers face challenges such as climate change, AI tools ranging from advanced machines to chatbots are becoming essential in improving agricultural practices and outcomes.

Regenerating the soil, reviving the spud: How potato farming is embracing carbon-smart agriculture

July 14, 2025

Regenerative potato farming is reshaping the future of the crop by prioritizing soil health, carbon sequestration, and climate resilience. Through cover cropping, composting, reduced tillage, and data-driven rotations, farmers are transforming fields into living carbon sinks. Despite agronomic and structural challenges, the movement is gaining traction worldwide—driven by ecological urgency, economic logic, and farmer innovation. A soil-first revolution in potato farming is not only possible—it’s already underway.

Over 80% of British farmers fear for future due to extreme weather

July 13, 2025

A recent study reveals that over 80% of UK farmers feel climate change jeopardizes their livelihoods due to extreme weather events. Research shows that 86% have faced extreme rainfall and 78% droughts, significantly affecting productivity and profits. Reported impacts include reduced productivity (87%), decreased crop yields (84%), and lower incomes (75%). The findings highlight farmers’ struggles against the increasing frequency of severe weather conditions and the subsequent economic challenges they face.

Shifting frontlines: How climate change is redrawing the potato disease map

July 12, 2025

Warming temperatures are reshaping the global risk map for potato diseases, writes Lukei Pieterse in this article. Late blight, PVY, blackleg, zebra chip, and bacterial wilt are expanding into new regions, driven by shifting climates, vector dynamics, and environmental stress. The impacts extend from field to storage, undermining yield, seed quality, and marketability. This article explores emerging threats, affected regions, and the urgent need for adaptive strategies across breeding, forecasting, and integrated disease management.

Deep tech in regenerative agriculture: Essential ally or unnecessary intrusion?

July 12, 2025

Regenerative agriculture is transitioning to mainstream importance as stakeholders recognize its benefits for soil health, biodiversity, and climate change mitigation. The debate surrounding the involvement of deep technology in this biological approach questions whether high-tech solutions distract from ecological harmony. However, strategic technological innovation could enhance efficiency and address global challenges. Experts like Dan Barber advocate for AI’s potential in accelerating breeding processes for tailored plant genetics, emphasizing the importance of purpose in its application.

Price pressures and retail power: Are potato farmers being squeezed too thin?

July 4, 2025

Potato growers across the globe are facing mounting economic pressure as retail and processor margins grow while farmgate prices stagnate or fall. This article by Lukie Pieterse explores the widening disconnect between production costs and grower returns, highlighting rising input inflation, market consolidation, and declining farmer morale. Without structural reforms and fair value distribution, the long-term sustainability of potato farming – and global food security – may be at risk.

Starch and science: How Royal Avebe and partners are turning potato starch into 3D printing gold

July 2, 2025

Dutch starch cooperative Royal Avebe collaborates with TNO and Wageningen University & Research to develop a renewable, biodegradable potato-based printing filament aimed at revolutionizing food production. They focus on creating plant-based meat substitutes using 3D printing technology, enhancing texture and taste. This partnership combines expertise to meet the growing demand for alternative proteins, striving for sustainable food options while addressing food security challenges globally.

Dutch acreage for consumption potatoes reaches 25-year high in 2025

July 1, 2025

In 2025, the Netherlands experiences significant growth in consumption potato cultivation, reaching over 83,000 hectares, an 8.6% rise from 2024, marking the highest area since 2000. Conversely, starch potato acreage declines to around 25% of total production. The overall arable land expands by 3.1% to nearly 547,000 hectares. This shift indicates strong market demand while posing challenges relating to climate regulations and rising costs.

The rise of the ‘super spud’: How coloured potatoes are rebranding the superfood landscape of the future

June 14, 2025

Anthocyanin-rich varieties of Solanum tuberosum are gaining recognition for their health benefits, including cardiovascular protection, metabolic regulation, and potential cancer prevention, writes Lukie Pieterse in this article. These colorful potatoes are becoming popular in health-conscious consumer markets, driven by their aesthetic appeal and nutrient density. Breeders are enhancing their anthocyanin content and disease resistance through advanced genetic techniques. The shift toward these “super spuds” signifies a transformation in the potato industry.

At the heart of the produce aisle: How potatoes are winning at retail in 2025

June 10, 2025

The U.S. potato market showcases resilience, driven by strong consumer demand, versatile formats, and effective merchandising. Insights from Nick Bartelme of Potatoes USA reveal that over 85% of households buy potatoes, emphasizing their affordability and nutritional value. Retailers are encouraged to increase shelf space and adapt to evolving shopper behaviors. Innovations in convenience packaging, omnichannel marketing, and sustainability messaging are vital for maintaining growth and increasing the potatoes’ relevance in today’s market.