Quebec potato growers approach new technologies based on economic and structural factors rather than philosophy. Key influences include clear ROI, alignment with operational constraints, and local proof. Common barriers to adoption arise from complexity, upfront costs, and potential unintended consequences. Successful technologies emphasize simplicity, support, and measurable results. While sustainability engagement is rising, skepticism persists when policies are misaligned with agronomic realities. Collaborative research partnerships foster better adoption by respecting farmers’ operational constraints.
