First Choice Foods Ltd, a potato processing company based in Nepal and currently exporting French fries to the United States, is preparing to expand its export market to the United Kingdom, Australia and Japan, as Hima B.K. reports for New Business Age.

The company began production in mid-June 2025 and started exporting to the US within a few months. Encouraged by this progress, it is now planning to enter three additional markets by February, founder and executive chairperson Krishna Prasad Paudel told New Business Age. “We aim to begin shipments to the UK within mid-December, and to Japan and Australia by mid-February,” he said.

The company exports its products under the Himalayan Crisp brand. Its processing plant is producing premium-quality French fries and other potato-based items.

Although domestic demand for French fries is growing, the company has not yet found adequate institutional buyers. Interest in the product increased after news of its US exports surfaced, Paudel said. “We have now begun supplying to some five-star hotels and KFC outlets,” he added.

The company has launched an initiative to increase the supply of Nepali potatoes by supporting farmers in 26 districts. It is working with 35,000 farmers, providing training on potato cultivation, production methods and the use of machinery.

Source: New Business Age. Full story here
Image: Credit New Business Age