Emerald Research will stage a live, online OptiYield 2025 Potato Farm Report & Analysis seminar on Wednesday, 10 December at 12:30 pm (UK time), bringing growers an in-season look at harvest outcomes and a frank debrief on what worked in a year marked by extreme drought and heat at times.
Event overview
Hosted by Emerald Research’s Simon Fox in a live studio format, the session will cut to two significant commercial potato farms in Pembrokeshire and South Somerset as lifting progresses. Field footage and data will anchor a discussion on practices that helped offset weather stress using Emerald’s optimised, scientifically tested approach to crop production.
Guest contributors
Former UK Secretary of State for Environment, Food and Rural Affairs, George Eustice, will join the analysis, alongside agronomist Chris Gamble, to unpack lessons for 2026 planning—spanning agronomy choices, risk management, and where to focus investment after a season that tested crop resilience.
Why it matters
Growers across Britain have navigated a volatile 2025, with heat spikes and moisture deficits challenging tuber initiation, canopy duration, and marketable yield. This broadcast aims to translate practical in-field responses into clear takeaways for next season—what to repeat, what to drop, and what to trial—grounded in live harvest results rather than post-hoc theory.
Format and access
• Live date and time: Wednesday, 10 December, 12:30 pm (UK time)
• Format: Studio discussion with live farm crosses and data walkthroughs
• Access: Free to attend with registration; an on-demand recording will be available to registrants
• Registration: Please visit this page
Call to action
Participation is free, and Emerald Research encourages growers, agronomists, buyers, and supply-chain partners to attend live or watch on-demand after registering. Please share this notice with colleagues who may benefit from a succinct, field-led review of the 2025 season.
Source: Emerald Research
Contact:
Simon Fox
sfox@emeraldresearchltd.com