This report was prepared by Jurre de Haan, Frozen Potato Market Analyst at A-INSIGHTS.
An updated A-INSIGHTS view on where consumption is headed next, from price-softened 2025 growth to a 3.0% annual trajectory through 2030, with emerging markets, self-sufficiency, and capacity delays reshaping the map.
The numbers are in – and they reveal more than just trends. Our latest global consumption forecast for frozen processed potatoes highlights shifting demand dynamics that are already reshaping the industry landscape. From evolving consumer behaviour to regional growth hotspots, this update is packed with strategic insights to help you stay ahead in a rapidly changing market.
This Month’s Focus: Where Is Frozen Potato Consumption Headed?
Forget trade flows for a moment – this month, we’re zooming in on what really matters: consumption.
Ready to explore where future demand is taking shape?
Let’s dive in.
Key Insights from the updated forecast
2025: Slightly Softer Than Expected
- Global potato consumption is projected to grow +2.3% versus 2024, yet it’s -0.6% below earlier expectations.
- Sticky high prices kept products relatively expensive through late 2024 and early 2025, dampening appetite in a still inflation-sensitive market
- The good news? Global trade volumes are rebounding after notable price corrections, returning to 2024 levels following a sluggish Q1
Looking Ahead: Solid Growth Through 2030
- Our long-term outlook remains strong: 3.0% annual growth expected through 2030
- The IMF’s latest projections suggest a smaller drag from trade policies in 2025–2026 than previously expected, reinforcing the positive long-term trajectory
- Emerging regions are set to drive half of total volume growth, but achieving the 3.0% target will hinge on how prices evolve.
A Growing Gap Between Supply and Demand, however…
- Delays in planned capacity expansions are emerging
- Meanwhile, rising self-sufficiency in key emerging markets is cutting reliance on imports – a trend that could reshape opportunities for European exporters
Figure 1. Demand forecast in million tons – split by segment; Retail, QSR, and Foodservice
Why Consumption Monitoring Is Your Strategic Edge
As global consumption patterns evolve, businesses that actively track these shifts can unlock new opportunities. At A-INSIGHTS, we update our consumption outlook twice a year.
Source: A-INSIGHTS
Image: Credit A-INSIGHTS