The potato protein market is projected to grow from USD 105 million in 2022 to USD 144 million by 2028, achieving a CAGR of 5.4%, according to a report by MarketsandMarkets, as published on WhaTech.
This growth is driven by the increasing demand for plant-based and organic proteins in the food, beverage, and feed industries. Key segments such as potato protein concentrates and organic potato protein are gaining traction, with applications ranging from animal feed to dairy alternatives.
Dominance of Potato Protein Concentrates
Potato protein concentrates, a major segment of the market, are primarily utilized in the feed industry, especially for cattle and swine, due to their high nutritive value. However, their use in the food industry remains limited, mainly due to their instability after isolation and the undesirable taste and texture of the dried product.
Despite these challenges, potato protein concentrates are emerging as a less expensive and promising substitute for fish meal, particularly in animal feed applications. KMC Ingredients, a Danish company, offers Potapro 1500, a potato protein concentrate specifically designed for animal feed.
Rising Demand for Organic Potato Protein
Organic potato protein, a by-product of organic potato starch production, is increasingly sought after due to its health benefits. Rich in essential amino acids like lysine and methionine, this protein is easily digestible and highly nutritious for livestock.
The growing consumer preference for organic foods, driven by concerns for personal health and environmental sustainability, is fueling demand for organic potato protein. Unlike conventional production, organic potato protein is manufactured without fertilizers and pesticides, further enhancing its appeal.
Potato Protein in Dairy Alternatives
The demand for dairy alternatives continues to rise, with potato protein playing a key role in this segment. Consumers are becoming more health-conscious and environmentally aware, leading to an increase in the consumption of non-dairy vegetarian foods such as potato milk, yogurt, vegan cheese, and creamers.
The potato protein market benefits from this trend, particularly as vegan cheese—a product where potato protein powder is a crucial ingredient—saw a 7% sales increase in 2021, according to the Plant Based Foods Association.
North American Market Expansion
In North America, the potato protein market is expanding, driven by the increasing demand for plant-based proteins and the recognized health benefits of potato protein. The US, a major potato producer with a 2020 output of 442 million cwt (hundredweight), is particularly well-positioned to capitalize on this trend.
The region’s focus on sustainable agriculture and reducing the environmental impact of food production further supports the growth of the potato protein market. Local sourcing of potatoes also enhances sustainability by lowering transportation costs and reducing the carbon footprint of production.
Leading Companies in the Market
The market study highlights several key players in the potato protein industry, including Avebe (Netherlands), Tereos (France), Kerry Group PLC (Ireland), Sudzucker AG (US), Roquette Freres (France), Emsland Group (Germany), and KMC Ingredients (Denmark).
These companies are actively engaged in marketing and development strategies, aiming to expand their product portfolios and capitalize on the growing demand for potato protein.
Conclusion
The global potato protein market is on a steady growth path, driven by rising consumer interest in plant-based and organic foods, as well as the expanding application of potato protein in various industries. With its high nutritional value and functional benefits, potato protein is increasingly recognized as a versatile and sustainable protein source, positioning the market for continued expansion through 2028.
Source: MarketsandMarkets report, published by WhaTech. Original report here
Image: Credit POLAT DÖVER from Pixabay